The Roofing Book

Manufacturers / Elevate

Elevate

Est. 1980

A manufacturer of commercial low-slope roofing and building envelope systems, including RubberGard EPDM and UltraPly TPO. Formerly Firestone Building Products; became "Elevate," the premier commercial brand of the Holcim Building Envelope division, in 2022. Holcim spun off its North American business as an independent, publicly traded company named Amrize in June 2025, and Elevate's homepage now states it is "Now Part of Amrize" and that, "Under Amrize, our Elevate brand will continue delivering the trusted products and services you know and rely on." The legacy holcimelevate.com domain no longer resolves; the live site is elevatecommercialbp.com.

Website
elevatecommercialbp.com
Headquarters
Nashville, TN, US
Founded
1980
Parent company
Amrize
Certification programs
  • Elevate Red Shield Licensed Applicator: Approved commercial applicators eligible to install Red Shield warranted membrane systems; the live warranties page states Red Shield warranties are "installed by some of the most reputable professionals in the industry" and references Elevate-licensed contractors.
Industry memberships
  • ARMA

Named products

Elevate PVC Roofing MembranePVC Membrane Elevate RubberGard EPDMEPDM Membrane Elevate UNA-CLAD UC-3 Roofing PanelStanding-Seam Metal Roof Elevate UltraPly TPOTPO Membrane

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Sources